STRATEGY IN ACTION DRAWING ON BERGSON TO COMBAT STRATEGIC INACTION

CONTENT 1. INTRODUCTION 1.1. Research topic. 1.2. What is new about this project 1.3. Expected contributions of this Project. 1.4. Relevant results from previous research 1.5 Structure of this document. 2. LITERATURE REVIEW 2.1. Strategy-as-Practice. 2.2. Bergsonian concepts applied to strategy. 2.3. Intuition. 2.4. Duration. 3. METHODOLOGY AND METHODS 3.1. Implications of Bergson’,s theory for methodology and methods. 3.2. Method adopted in this project: qualitative interviews. 3.3. Analysis Process. 4. RESEARCH FINDINGS 4.1. Strategic intuition. 4.2. Strategic duration. 5. CONCLUSIONS 5.1. Key Contributions. 5.2. Contributions of this Project and further areas for research. REFERENCES