BEHAVIORAL ECONOMICS: REAL-WORLD CASE STUDIES

The book brings together nine case studies showing how behavioral economics operates in real and legally relevant contexts. It analyses behavioral interventions in vaccination, municipal innovation units and evidence based urban and health policies. It examines the corporate green transition through financial products such as green mortgages and the gap between sustainability narratives and actual decisions. It addresses retirement planning and longevity financing with a multidimensional age approach. It studies the redesign of value propositions, customer experience management and debt recovery in regulated sectors. It closes with a reflection on freedom, choice architecture, digital ecosystems and the ethical limits of behavioral influence.