THE DISCIPLINE AND CULTURE OF INNOVATION Oferta

THE DISCIPLINE AND CULTURE OF INNOVATION

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Why do we forget about people when we talk about innovation .

Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said Innovation died in 2008, killed off be overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world. If so, why another book on innovation Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.
 
Ficha técnica
EditorialPROFIT
AutorRAO JAY
EstadoDisponible
Fecha de Publicación01-05-2013
Nº de Edición1
Nº de Páginas120
Nº de Volúmenes1
TapaRústica

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